In the aftermath of the credit crunch, there seems to be a significant amount of public anger and resentment directed towards big business, particularly the big banks. The backlash may see us entering a new era of less is more in the business world, but can lots of small players realistically take on a few big ones? The recent omens don’t look promising; small retailers in the UK are hardly prospering at the expense of Tesco. It begs the question of why business is so obsessed with getting big in the first place? Part of the answer is that big businesses like to have other big businesses as suppliers and customers. Part of the answer is that stock markets obsess about growth.
The intellectual godfather of big business was Ronald Coase. He gave good economic arguments as to why companies chase growth and how getting big meant getting effective. That was seventy years ago and the advent of the Internet has sparked something of a counter revolution, but we’ve yet to see an intellectual standard bearer emerge with a coherent argument for reversing the trend and a framework for making it happen.
The natural assumption is that bigger is better. But how can this be the case? Smaller businesses come with lower overheads and often better quality staff.
But they don’t have the marketing budget of big business, and the struggle to get heard. Frankly the internet doesn’t help.
So getting back to your strapline, how can small beat big in business?
The backlash may see us entering a new era of less is more in the business world, but can lots of small players realistically take on a few […….
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Талантливо……
The backlash may see us entering a new era of less is more in the business world, but can lots of small players realistically take on a few […….
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The backlash may see us entering a new era of less is more in the business world, but can lots of small players realistically take on a few […….